¡Confesad, políticos, que también os bajáis música de internet! ¡Y también lo hacen vuestros hijos!
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Periodistas 21: La guerra de las descargas
http://periodistas21.blogspot.com/2009/03/la-guerra-de-las-descargas.html
- Tags:
- eltanke
- tendencias
- cambio
- activismo
- musica
March 13 2009, 10:16am | Comentarios »
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Cambio.com.co - Política -> Candidatos y precandidatos incursionan en el mundo virtual
La política online está de moda en Colombia, pues ya en España, Argentina y Chile los políticos la pusieron en práctica en sus más recientes elecciones con resultados sorprendentes. Acudieron a la web para mostrar sus campañas (e-campaigning) y hacer proselitismo (e-activismo), algo de lo cual están empezando a aprender los candidatos y precandidatos a la Presidencia de Colombia, algunos de los cuales han conformado equipos de asesores expertos en mercadeo y en el uso de nuevos medios y herramientas de Internet para hacer campañas virtuales.
February 28 2009, 11:48am | Comentarios »
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Redeseartepaz
http://www.colomboworld.com/GALERIA/red/Redeseartepaz.html
Red, por que tanto la sociedad como el arte actual reclaman nuevos procesos de trabajo, descentralizados, basados en el diálogo y la confianza. Deseo, pues las comunidades están en continua redefinición, transformando sus objetivos y prioridades en función de las necesidades, deseos, creencias y emociones. Arte, para establecer qué papeles y responsabilidades puede tener el sector artístico en este nuevo paradigma. Y Paz, pues esperamos resignificar la realidad, facilitando la creación de espacios de reflexión, de debate y de reconstrucción de valores desde la cohesión de la comunidad.
February 27 2009, 2:01pm | Comentarios »
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Innovid - Company
http://www.innovid.com/about.php
Identifying the challenges and potential of advertising in-and-around the video environment, Innovid harnessed its creative and technological powers, and set out to deliver online video advertising that works.
Existing Video ads can be intrusive and out of context, and as such, people tend to ignore them. We looked at how viewers perceive in-video advertising, and focused on creating a video ad experience that integrates well with the content, both contextually and visually. Creating positive viewer impressions translates into real value to both advertisers and publishers, leading to better brand experiences and higher click-thru rates.
January 23 2009, 9:05am | Comentarios »
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With Wired Products, Will Marketing Leave Agencies And Return Home To The Brands? | PSFK
Marketing guru Russell Davies recently wrote up his notes on his latest presentation on his blog. Russell has been looking at how RFID and similar technology can allow brands to tell stories about their brands. He says that the world is moving to Post Digital and that for any marketer that thought the internet was complicated, they’re going to get a lot more confused. Technology we associate with the web - Twitter tweets, imagery, games and further information - is going to become infused in real products and those products will become their own communication channels. Russell writes:
- Tags:
- eltanke
- tendencias
- mercadeo
January 20 2009, 9:10pm | Comentarios »
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Barack Obama: Digital-Nomad-In-Chief - Computerworld Blogs
http://blogs.computerworld.com/barack_obama_digital_nomad_in_chief
Barack Obama took the oath of office today, and now his world will change completely. In addition to becoming chief of the executive branch of the American government, commander-in-chief of the US military and leader of the free world, now he's also a digital nomad. Here's why.
January 20 2009, 6:49pm | Comentarios »
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Obama's Digital Campaign by Camilla Cooke - WPP
http://www.wpp.com/wpp/marketing/digital/obamas-digital-campaign.htm
Obama’s Digital Campaign: Reflections by Camilla Cooke, digital strategist at Wunderman, on what she considers is possibly the best case study for digital direct marketing ever witnessed Now that I’ve managed to stop blubbing, hugging my children and watching re-runs of election night speeches, it’s time to reflect on all the commentary to date and on what is possibly the best case study for digital direct marketing I have ever witnessed. Many journalists and commentators have referred to the incredible marketing “machine” used by Obama’s campaign, and the “brilliance” of his digital communications. From a digital marketing standpoint, it was not so much brilliant as comprehensive. It was the 2.3 million Facebook supports AND the 18 million You Tube views AND the millions of My Space friends AND the 112,000 Twitter followers AND the advertising in Xbox 360 Live games AND the iPhone application etc. etc. The list goes on.
- Tags:
- eltanke
- tendencias
- cambio
- mercadeo
- slu
January 20 2009, 8:06am | Comentarios »
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The Open Source Force Behind the Obama Campaign | Linux Journal
http://www.linuxjournal.com/content/open-source-force-behind-obama-campaign
JFK said "Victory has a thousand fathers, but defeat is an orphan." So I'm here to claim Linux-based geek paternity for the successful presidential campaign of Barack Obama. The geeks didn't do it alone, of course. But their role was huge.
I had been following that role ever since covering the Howard Dean Presidential Campaign back in '03-04 for Linux Journal. Get your flashbacks at Saving the Net, The Syndication Solution, Letters from the Campaign Pressure Cooker, Hacking Democracy, Lessons on Open Source Politics from the Campaign Forge — in that order.
January 20 2009, 8:05am | Comentarios »
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Music Industry Imitates Digital Pirates to Turn a Profit - NYTimes.com
http://www.nytimes.com/2009/01/19/business/worldbusiness/19digital.html?_r=1&ref=technology
Online and mobile services offering listeners unlimited “free” access to millions of songs are set to proliferate in the coming months, according to music industry executives.
Unlike illegal file-sharing services, which the music industry says are responsible for billions of dollars in lost sales, these new offerings are perfectly legal. The services are not really free, but payment is included in the cost of, say, a new cellphone or a broadband Internet access contract, so the cost to the consumer is disguised. And, unlike pirate sites, these services provide revenue to the music companies.
January 19 2009, 10:09am | Comentarios »
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Internet use booming in Latin America - Business Monday - MiamiHerald.com
http://www.miamiherald.com/business_monday/story/847650.html
Personal Internet use is growing by leaps and megabytes in Latin America, driven by the availability of more affordable computers, an expanding broadband network and the appeal of a range of new cyber features.
New users in the region are attracted by familiar applications like e-mail, instant messaging and quick access to news and information on the Web, but features such as social networking, online bill payment and digital entertainment also are proving popular.
January 13 2009, 10:48am | Comentarios »
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Lifestreaming in Obamaland | Outside the Lines - CNET News
http://news.cnet.com/8301-13953_3-10106031-80.html
Given the lack of confidence in the economy and the measures taken by the current administration, as well as Congress, providing more transparency into the budget process and bailouts would be helpful to the national psyche. You can expect Obama to use his online TV channel to further change the course of history.
- Tags:
- modelos
- eltanke
- tendencias
- politics
- usa
November 22 2008, 7:41pm | Comentarios »
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