Identifying the challenges and potential of advertising in-and-around the video environment, Innovid harnessed its creative and technological powers, and set out to deliver online video advertising that works.
Existing Video ads can be intrusive and out of context, and as such, people tend to ignore them. We looked at how viewers perceive in-video advertising, and focused on creating a video ad experience that integrates well with the content, both contextually and visually. Creating positive viewer impressions translates into real value to both advertisers and publishers, leading to better brand experiences and higher click-thru rates.
